We started this because the noise was winning.

The short version

We use what we build.

That's the whole origin story. Tristan kept finding jobs in his own companies that AI could genuinely do, Jim kept building the systems that did them, and the results were too useful to keep to ourselves. Most businesses don't have a CTO with three exits on speed dial. Our clients do.

Tristan Rushworth

Strategy and Client Partner

Tristan runs the commercial side: scoping, priorities, and the relationship. He doesn't write the code; his job is making sure it earns its keep. He uses AI in all of his businesses, with Jim on the other end, so when he says something will work, it's because he's lived it.

Tristan on LinkedIn

Jim Beattie

Chief Technology Officer

Jim builds the tooling. He has spent 25 years building technology companies, with three exits: Just Eat (IPO), Time Out (IPO), and @Leisure (sold to OYO). When you work with us, his hands are on your build: real production systems, not slide decks.

Jim on LinkedIn

What we hold ourselves to

Five things we'd want as clients, so they're the rules.

• Honesty over hype We tell you what AI can do in your business and what it can't, including when the answer is "don't build this". Every number we publish is one we can stand behind, and estimates are labelled as estimates.
• You own what we build Co-ownership, no lock-in. You can see inside your system, run it where you want, and switch any part off. If we part ways, it's still yours.
• Your data stays yours It lives in your systems, handled to UK GDPR standard. Nothing sold on, nothing used to train anything outside your business.
• Built to fit, not bolt on We complement the tools you already pay for and build into how your team actually works. That's why what we ship gets used.
• Founder-level care There are two of us and your work gets our hands, not a delivery team you've never met. The person who scoped it and the person who built it are the people who answer your call.